The current generic default may make users reluctant to click the link:
Thanks for registering your account with us. Please click the following link to confirm that this is your account:
<link>Thanks,
The team
Why not replace “us” in the first sentence with the app’s title? Something that simple may go a long way toward making the email appear less “phishy.” Adding the title to the email from_name and/or subject line could also help.
Working the logo in somewhere would be a bonus. I would also remove “Thanks, The team” and have the email end with the link, personally. Also, did you consider using a “no-reply” from_email rather than accounts@?
Maybe my concern is overblown because these emails arrive in response to user actions. On the other hand, I can imagine someone who has never used an Anvil app before being skeptical of the anvil.app domain to begin with. And this is one of the user’s first interactions with the app, unlike the case of the password reset email (which may nonetheless also benefit from these tweaks).