How do I access the name of a component?

Wow, that was unexpected. Since the IDE says that the tag “set at runtime”, I would never have expected that with data bindings I could just set it to whatever code snippet (including just a string) I liked. Part of the learning process I guess…
I prefer to set as many properties through the IDE for items I add with the IDE.

Anyway your swift answer pointed me to a solution, for which I am grateful!

Marcel